mEgo Gets a New Look and Navigation Flow
By Michael Church | November 30th, 2009
mEgo.com is a company where members can create interactive profiles and post them on a number of social networks and websites. Originally their main home page was set up as a login/signup page and that’s as far as potential new members could go. In this project, mEgo wanted to open up their site so that non-members could poke around a little before signing up and they wanted a heavy focus on their custom avatars.
Project responsibilities:
- Design
- Art Direction
- Information Architecture
- All development was handled by mEgo developers
This is a before and after shot of their website. You’ll notice that we moved from a dark heavy theme to a bright and light theme.
As new users navigate to areas that require membership, the user is presented with a friendly login page and action to sign up.
The new signup process went from requiring the user to sign up first to letting them actually play with the product before sign up. We also integrated Facebook Connect for easy registration.
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